Brandy Jones, MS, LAT, ATC, ROT
Athletic Training Education Program
2300 W. Innes St.
Salisbury, NC 28144
Fall 2015 Report
Welcome to another Fall season!
In the Spring Newsletter, I mentioned the beginning of a collaboration between the NATA PR Committee and the NATA PR Staff (and associates) to work on giving our NATA website a new and improved look. Together, we have been working diligently, and are making great strides to get the new site out to the membership. The project isn’t quite finished yet, but I am so excited about the progress that has been made. Be on the lookout for the final product! It shouldn’t be much longer now!
I want to encourage you to share all of the great things you are doing that make the profession and our district so great. I would love to highlight your efforts in our monthly blurb in the NATA news. Also, don’t forget to share it with the PR Chairs within your district as well! Their information is listed below:
Chair: Brandy Jones email@example.com
VA: Scott Powers firstname.lastname@example.org
DC: Christina (Tina) Benson email@example.com
MD: Mattie Eckerman firstname.lastname@example.org
NC: Nina Walker email@example.com
Leslie Dent (Co-Chair) firstname.lastname@example.org
SC: Jane Steinberg Jane.email@example.com
WV: Hannah Harnar firstname.lastname@example.org
As always, I would like to encourage you to “follow” and “like” the districts social media accounts and engage in interaction. These are great tools to use in disseminating information and keeping our members interconnected.
I am so grateful for all you do to make our district and the profession something we can all be proud of!
Public Relations Chair Responsibilities
The District III Representative to the NATA Public Relations Committee should be actively engaged with his/her respective state AT association and the District. Representatives are expected to participate in regular committee conference calls. The committee will meet during the NATA annual meeting each summer, usually the day before the meeting begins and each district representative is expected to attend. Periodic communication with state PR representatives, state leadership and district leadership is required.
March and National Athletic Training Month are almost here! This year’s theme is “We’ve got your back”. This year we are revealing a NEW NATM logo!! This logo is similar to our new NATA logo. It has a more square look which fits better on email links and documents. Make sure to go to www.nata.org and click on the NATM link on the left to check out all the new NATM materials. I can’t wait to hear what everyone in District 3 does to celebrate NATM! Please send me pictures (jpeg format), links to media stories and summaries of the events you did in your state/workplace. We will collect all of the submissions and share them in an upcoming MAATA newsletter and the NATA news. You can send everything to me at email@example.com
The NATA Public Relations Committee met at the Joint Committee in Dallas in January. We are currently working on updating the Public Relations toolkit which will be placed online. We examined the website and made notes to make it more “user friendly”. The Committee discussed the “White Paper” and its implications to our stakeholders. We are looking forward to March and all the NATM activities. We also look forward to coming together again in June in Indianapolis and progressing on our projects.
Respectfully Submitted by Heather Murphy
February 17, 2014
At our committee meeting in
This summer, the NATA and Athletic Trainers were highlighted in several news pieces.
NATA worked closely with producer Jim Thompson on a segment specific to Arkansas youth sports safety legislation, use of heat sensors to monitor athlete temperature and follow up with Patti James and her son, Will, who experienced heat illness and coma last summer and has recovered to share his story. The segment was originally pitched to TODAY by Arkansas Children’s Hospital (and news of the heat sensors) and we learned about this via Doug Casa and immediately created opportunities for NATA. Doug was interviewed live in studio along with Patti James, and the on-site shoot in Arkansas included Arkansas Children’s Hospital, shots of Will and other athletes in practice, comments from Patti James, Will’s athletic trainer, Todd Ross and coach. I attended the NY in-studio interview.
Reporter Erik Brady worked closely with NATA on a heat story and the 10th anniversary of Korey Stringer. We coordinated interviews with Doug Casa, Charlie Thompson and Dave Csillan as well as made introductions (via Doug) to Kelci Stringer. We provided all background information on EHI and heat acclimatization and continue our longstanding and consistent relationship with Erik and the paper on this topic.
Also, we coordinated an interview with Marje Albohm and Janice Lloyd at USA Today on aging and exercise and physical activity. The story ran on Monday, August 14, 2011.
As a new representative to the District III Public Relations Committee, I look forward to carrying out the duties of being a resource for the NATA staff as well as the District 3 membership. I will also continue the goal of establishing a PR committee at each state level. I look forward to working with the membership to professionally expose Athletic Training across District 3 and to garnish stories to include in the NATA News on a monthly basis. If you have something you would like highlighted or included in the MAATA newsletter or the NATA News, please contact me firstname.lastname@example.org so we can collaborate on the project. Until then, please keep on professionally promoting Athletic Training and working towards making it a “household name.”